On-Page Factors

Learn SEO
Home Page OnsiteOn-Page Factors

On-Page Factors in SEO

In order to promote web pages in the internet via the search engines, there are various factors for performing on- page optimization of the websites. Following factors will help you to understand about the on- page SEO.

  1. Keyword in Domain
    Since SEO links to you by your domain name, you must put keyword in the domain name so that your domain name gets optimized.
  2. File Naming
    File names should be relevant to the website you are optimizing. You need to put all the keywords in the URL. Also, ensure that you use dashes instead of underscores.
  3. Title Tag
    For selecting title tags, the following points should be deeply concerned
    1. All the title tags should be relevant to the page.
    2. The title of your site must be attractive to grab the attention of the users. It should also enhance the click-through rate of the site.
    3. You shouldn't use duplicate title tags.
    4. You must not leave your title tag blank.
    5. Make sure you put keywords in your title, but don't overburden it with maximum keywords.
  4. Description Tag
    The description tag acts as the snippet of text that search engines post from your page in any given search query. A good page description tag enhances the click through rate of your page.
  5. Body Copy/Text
    The body of the webpage should be purely relevant to the title and the description tags. You should put the keywords in it and should keep the Proximity and Prominence factors in mind. The closer the key phrase is to the left, the better it is.
  6. Designing factors
    You must structure your page in a way that becomes search engine friendly and page size should not exceed 100KB. All important pages should be reachable from at least one static link. Avoid using inline CSS and always call .css and .js through separate files.
  7. Development Factors
    While doing on- page SEO, you should follow the markup standards suggested by the w3c. Try to remove junk codes like unnecessary comments as well as blank spaces. Restructuring pages with HTML code can give better result.
  8. Content Optimization
    While considering the content of the page, you should take proper care of it. Heading should come in heading styles using attractive fonts. Also, include different key-phrases in different subheadings within the document.
  9. Robots.txt
    You must be concerned about this important factor, robots.txt. If it is not properly structured, none of your web pages will be indexed by the search engine.