What is Alt Tag?

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What is Alt Tag?

An alt tag is an html tag that is written "alt="internet guide". It is important to understand the fact that these Alt tags are generally attached to a graphic image. The reason for attaching Alt Tag with image is that whenever the graphic is loaded into the browser and a user place the cursor over the graphic, text will be displayed. Usually, the Alt tags are normally picked up by search engine spiders and even play a very decisive role in ranking up a website page.

For standards-based HTML coding, ALT tags are the most important element. As a webmaster you must ensure that every image present ion a website must have an ALT tag, and each ALT tag must be properly implemented. If you use images in your Web pages, its good practice to include Alt text for every image that a visitor to your site will see. Moreover, if ALT tags contain important keywords, then it can be used to boost your keyword frequency and further assist you in achieving better rankings.

Why Alt Tags are so important?

Alt tags are good coding for several reasons. It helps visitor know an image is being formatted before it is displayed. Apart from this, it also aids visitor who can't see the image whether they are Lynx users, or users who have images turned off in their browser preferences. Search engines can only read text. Images with alt tags allow search engines to match the description to the site's content possibly aiding in search engine rankings.

Among other things, ALT tags can:

  • Provide further detail for an image or the destination of a hyperlinked image.
  • Assist in navigation when a graphics-intensive site is being viewed over a slow connection. Therefore, it enables site visitor to make navigation preference before graphics are fully rendered.

What role Alt Tag plays in SEO

It's the HTML tag that informs internet search engine exactly what the images are only for. Since search engines like Google cannot read text baked into images, so alt tag informs search engines like Google exactly what the images are only for. Additionally, alt tag is handy for aesthetically impaired people to know the goal of images. Images can make difficulty for indexing an internet page but website with no image makes website unappealing. So while creating a website you can't only target search engines like Google. Website need to be internet search engine friendly and alt tag is the best option to increase the beauty of your website.

 Alt Tags optimization tips

  • Make use of key phrases which are contained in title tag, meta tag and the body text.
  • Try to make use at least 2 to 3 specific key phrases as opposed to the repeating key phrases.

Moreover, it is very important that you make relevant Alt Tags. Don't make irrelevant alt tags which are distantly attached to images rather you must ensure to use key phrases that directly explain the images.