What is Social Media Optimization?

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What is Social Media Optimization?

In this era of internet search and e-marketing, Google is the most powerful and dominant search engine which is popularly used by every single user. Though SEO keeps an essential role in optimizing the websites and making their ranks higher, but the necessity gave birth to another useful aspect, Social Media Optimization. Nowadays, social media has become an important side which is giving breakthrough to online business and e-marketing. Its ability to generate traffic and cascade information across the numbers keeps great value for online businesses and marketers.

Social media optimization is the method of optimizing social activities with the purpose of grabbing the attention of unique visitors to website content. It is one of the various online website optimization methods. It is defined as the process of organizing your company's social media assets and activities so as to achieve prominent position in the web and visits of targeted audience, thereby boosting sales.

Types of SMO

There are basically two types of SMO which are described below:

  1. In first approach, social media features are added to the content itself, including RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos.
  2. In second type, promotional activities in social media are promoted which include blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.

Social media optimization is somewhat related to search engine marketing, but differs in several means. It focuses on driving traffic from sources and optimizes the social activities of a business organization. Though both SMO and search engine marketing differ from each other, but a successful SMO always helps to improve the ranking of the website being beneficial for SEO operations.

SMO is treated as an integral part of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy and proves to be highly useful for organizations and individuals who want to keep a prominent presence on the web. SMO is not limited to marketing and brand building but its scope can be experienced in the knowledge management strategy of several business enterprises. In addition, SMO can also be implemented to establish a healthy relationship between the marketers and the customers.

The SMO has been designed for the companies who are intended to outsource both their SEO and social media marketing to the same firm. It makes well utilization of social networking in social bookmarking, video and photo sharing websites.