Reciprocal Link Exchange

Home Page Offsite Reciprocal Link Exchange

About Reciprocal Link Exchange

To drive the Offsite optimization strategy in an efficient way, one important aspect which is Reciprocal Link Exchange can't be ignored. Reciprocal Link Exchange is the discipline of exchanging links with another website. It's a mutual link between two objects or two websites which ensures mutual traffic. This is accomplished by placing a link somewhere on your website and the owner of that link will link back to you. The more websites get linked to your website, the better your search results and higher the rankings.

For example, Bob and Alice have two websites. If Bob's website links to Alice's website and vice versa, then it is said that both the websites are reciprocally linked. It is often seen that website owners prefer to submit their sites to reciprocal link exchange directories to obtain higher rankings in the search engines. It is an essential part of search engine optimization since almost all search engines use link popularity algorithms to rank websites for relevancy.

In other terms, reciprocal link exchange is a common practice among different bloggers across the Internet. It's a good practice and makes your blogs and websites get published in various search engines. Reciprocal links are also termed as "link swaps", "link exchange" and "link partners".

Reciprocal links help you in two ways:

  1. They increase your web site traffic, from people who click on the links.
  2. Reciprocal links also play a major role in boosting your rankings in search engines.

How to set up reciprocal links

  • Find good quality, complementary sites.
  • Place a link to them on your site.
  • After placing link to them, send a short and friendly mail to the owner of the site.
  • Genuinely praise something on the site. If you can't find something worth praising, delete the site from your list.
  • Inform the site owner that you've linked to their site by providing the URL of the page where you've placed your link.
  • Address the appropriate page where you want to put the link from the other side.
  • Maintain an alphabetical list containing all the record of sites you have linked or requested links from.