To understand SEO, you need to first understand the architecture of search engines. The major components of search engines are as follows:
What is SEO?
Search Engine Optimization is the art that involves a group of tools and steps to rank your website higher than the millions of other sites in response to a search query. It’s a technique that makes the website favorable for different search engines by providing more traffic thus the rank of the website increases. Today, SEO has been emerged as the most important component for the web industry to earn money by making websites promotional.
Why SEO is needed?
SEO is the process of improving the visibility of a website or a webpage in search engines through natural search results. More precisely, the more frequently a site appears in the search result list, the more visitors it receives from the search engines. It is treated as a powerful mechanism of internet marketing to sell the websites in the internet by making their ranks higher. The primary responsibility of SEO is focused to analyze how the search engine works, what people search for and what keywords people use to search for the websites.
In our daily life, whenever we enter a query in a search engine and press enter, a list of web results containing the query term is displayed. Users normally prefer to visit those web pages that appear at the top of the list as they seem to be more relevant to the query. To know more about SEO components and learn SEO online see various sections available on this website.
Website optimization is the method of making the website top at the list and grabbing maximum attention of the target audience. In other words, it is the process of specifically designing the web pages to rank high in the search engines. Starting from META tags, Keywords, Title, Image Alt text, Text and overall design, all these factors play vital role in determining the rank of your website.
A significant amount of website traffic is generated from the major search engines. Most of the users just go to the search engine, type the keyword or phrase and find the most relevant result. If your site doesn’t appear in top 10 or 20 results while inserting keyword in the search engines, your site will be unable reach to the targeted audience.
Off- Page and On- Page optimization
In web marketing, there are basically two types of SEO is available, Off- Page Optimization and On- Page Optimization. Off- Page optimization includes all kinds of ranking factor which must be available in your web page where as On- Page optimization includes those factors which make your website search engine friendly. See internal pages of this tutorial to learn SEO online and know more about on-site and off-site SEO.